Helsingborg Design LAB (HDL) is a renowned design and digital experience development agency specialising in creating seamless and engaging digital experiences. Sail Racing is a well-established brand in the sailing industry known for its high-quality apparel and accessories. Alinghi and Red Bull Racing are two major brands associated with sailing and motorsports, respectively.

Sail Racing wanted to introduce the Alinghi Red Bull Racing clothing collection on their website while maintaining their brand identity. The challenge was to seamlessly integrate the Red Bull Racing brand into the existing Sail Racing website, offering customers a unified shopping experience.

HDL approached the project with careful consideration for both brand aesthetics and the technical aspects of integration. They leveraged their expertise in web development and design to create a solution that showcased the best of both brands.

Helsingborg Design LAB's expertise in web development, design, and brand integration played a crucial role in seamlessly incorporating the Alinghi Red Bull Racing collection into the Sail Racing website. The project achieved its objectives by maintaining brand identity, delivering a seamless shopping experience, and driving business growth. This case study exemplifies the value of effective brand collaboration and highlights the importance of a customer-centric approach to digital commerce integration.