Dogman, a leading pet care retailer with a well-established chain of stores across multiple countries, faced significant challenges in scaling its e-commerce business. Their existing Magento solution, paired with an outdated PIM system (Pimcore) and an old ERP integration to Navision, was holding them back from growth.
Despite investing in various attempts to modernise the platform, including upgrades and PWA frontends, the previous agency couldn’t deliver the results Dogman needed. With slow loading times, issues displaying products, and limited functionality, the outdated platform was not only expensive but also hindered Dogman’s ability to engage users and improve conversion rates.
HDL stepped in to replatform Dogman onto the HDL Commerce solution, a composable, flexible platform designed to meet the company’s ambitions for future growth.
Despite investing in various attempts to modernise the platform, including upgrades and PWA frontends, the previous agency couldn’t deliver the results Dogman needed. With slow loading times, issues displaying products, and limited functionality, the outdated platform was not only expensive but also hindered Dogman’s ability to engage users and improve conversion rates.
HDL stepped in to replatform Dogman onto the HDL Commerce solution, a composable, flexible platform designed to meet the company’s ambitions for future growth.