The next generation Pilot Sunglasses with bifocal reading lenses

Helsingborg Design LAB created a full design & brand identity for Pilot Sunread a partner company for Sunread Sweden AB. The product is unique, selling sunglasses with top quality and with bifocal sunglasses solves the reading glasses issue with people over 35+ who need reading glasses to read.

Pilot Sunread developed lenses with bifocal reading areas specially for pilots. We pitched a design concept and developed on this.

The original idea came to life by two like-minded people, one a sunglass developer and the other an aviator. The original idea of bifocal sunglasses comes from Sunread Sunglasses with many years testing of the various lenses, filter and manufacturing methods.

We are proud to launch the first model made just for aviators with a passion for their work.

Design, development, and testing are done in Sweden. Lenses are moulded in Japan and assembly are done by a great factory in Taiwan.

We aim to have the best quality, both in lenses and frames but not at the highest price. Quality should be affordable, and customer service should be as good as you expect if you need service.

Hope we will exceed our goals, and this is just a start, much more to come!

Enjoy the sun – Team Pilot Eyewear

Deliverables
  • Web & UX Design
  • Development Design
  • Photography
  • Strategy
  • Brand Development
  • Brand Strategy
Client
Sunread Sweden AB
Pilot Sunread
Year

2016 – 2017

Colors & Material

Remove before flight ”Red”

#ff004c

Pilot Black Gray

#1c1c1c

Pilot Gold

#eeae52

Typography

Pilot Sans Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Pilot Sans

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

What We Delivered

Everything from design, marketing online and websites. We help Pilot Sunread with everything they need to build a successful brand.